Mumbai, 7th December 09: Bollywood heartthrob, Ranbir Kapoor flagged off the Yamaha India Bike Rally,
the first reality show by BIGADDA at the MMRDA Ground, in Mumbai today.
Ranbir Kapoor came in full gusto to encourage the twenty finalists of
the Yamaha India Bike Rally as they got ready to travel on Yamaha bikes over 4,500 km across 40 cities in 7 states in India for the next 21 days.
The rally will cover an extensive stretch across Maharashtra, Gujarat, Rajasthan, Haryana, Delhi, Uttar
Pradesh and Madhya
Pradesh in a time span of just 21 days. 20 finalists
divided into 10 teams, each team consisting of 2 members will halt at a
village or town (‘pit stops’) each day according to their route map.
The tasks at these stops have been designed to give
participants local flavors and experiences, whether it is kite making in
Gujarat, an orange harvesting festival in Nagpur, a cow milking contest
in Gwalior, or a roti making competition at a dhaba en route from Delhi
to Chandigarh.
All the participants will be equipped with Yamaha Bikes,
Tata Photon internet connection, HP Mini, Canon products and Lee
apparels that will help them feature their experiences through blogs,
photos and videos on BIGADDA.com on a daily basis.
The first time rally received an overwhelming response from
people across the country; with over 8,000 registrations. The finalists
were selected after a gruelling round of auditions over the last few
weeks in various centres. 13 young men and 7 women from Mumbai, Delhi,
Pune, Bangalore and Ahmedabad have made it to the final twenty.
Commenting on IBR, Pankaj Dubey, National Business Head,
India Yamaha Motor, said, “Yamaha has been constantly shifting gears to
transform the market from utility to pleasure & lifestyle. Today,
Yamaha offers innovative designs, sporty looks and premium features
across models as part of its strategy to give consumers a new thrill in
biking. With the Yamaha India Bike Rally kick starting from today, the
company sets in a new era of bike rally which caters to the aspirations
of the young Indian bikers. We have taken up this idea with as much zeal
as the contestants themselves and Bigadda added to this passion of
bringing an opportunity to discover India with India’s very own biking
enthusiast ready to make a mark on Yamaha Bikes.”
Shivanandan Pare, COO, Bigadda said, ‘This is the first
time that a reality show has been launched on any social networking
platform. At Bigadda, this is a moment of great pride, as it reinforces
our faith in the social media boom that has taken over the country. IBR
is a jambination of reality shows and social networking and we are
confident of its success. This is a once in a lifetime experience for
the twenty young participants as they hit the road on the
state-of-the-art Yamaha bikes and we wish them the very best. I would
also like to thank Ranbir Kapoor for coming to flag off and cheer the
contestants and wish him the very best for his upcoming movie. You can
look forward to Rocket Singh communities, blogs and contests on Bigadda
in the next few weeks.”
The winning team will get Yamaha YZF-R15 and Fazer; First
and Second Runner up and four other lucky online users will win YZF-R15,
Fazer, FZ16, FZS and Gladiator SS. 5 million plus users of BIGADDA will
get a chance to rate the contributions made by the bikers and the
winner will be decided on the basis of the overall number of votes
received on his or her blog posts, photos and videos.
Yamaha bikes are known for their excitement and performance.
Yamaha is a Japanese company known for its technological advancement and
two-wheeler products.
Yamaha Corporation has various businesses including bikes, electronics and power sports equipment. The company was started as a piano and reed organ manufacturer in 1887. The founder of the company was Torakusu Yamaha. The company was incorporated in October, 1897.
Yahama has been in business in India for years. The company has launched various products in the market. The bikes of the company sold in the market include Yamaha YZF R15, YZF R1, MT 01, Alba 106, Gladiator, Crux, Enticer, Stratoliner, V Max, YBX 125, G5, Crux S, Fazer, FZ 150, RX Z, Libero, FZS, FZ16, c Type SS/RS and Yamaha Gladiator Graffiti.
Yamaha has been performing well in India. The company keeps launching new products to keep the interest of the bike lovers intact in the company and its products. The company is now planning to launch scooters in India. As of January 2010 the company was conducting feasibility test with regard to that. The product line is yet to be decided.
Yamaha India is working on expanding its manufacturing plant at Greater Noida. Currently the company has capacity of five lakh units per annum that it wants to increase to eight lakh units per annum by 2010. The company is doing so to meet the growing demands for its bikes. It would invest around Rs 800 crore in India in the coming years. Yamaha enjoyed great response at the recently concluded Auto Expo 2010 held in New Delhi.
In July 2009, Yamaha launched its bike new Fazer in India. The bike was the third two-wheeler on the same platform of FZ-16. Yamaha has also introduced in the Indian market a new variant of FZ-16 called FZ-S. The new Fazer has bigger rear tyre. The bike is known for its performance and design. Due to its performance Yamaha bikes have maintained their reputation in the Indian two-wheeler market.
The new Fazer is getting manufactured at the company's new manufacturing facility at Surajpur in Uttar Pradesh.
Yamaha Corporation has various businesses including bikes, electronics and power sports equipment. The company was started as a piano and reed organ manufacturer in 1887. The founder of the company was Torakusu Yamaha. The company was incorporated in October, 1897.
Yahama has been in business in India for years. The company has launched various products in the market. The bikes of the company sold in the market include Yamaha YZF R15, YZF R1, MT 01, Alba 106, Gladiator, Crux, Enticer, Stratoliner, V Max, YBX 125, G5, Crux S, Fazer, FZ 150, RX Z, Libero, FZS, FZ16, c Type SS/RS and Yamaha Gladiator Graffiti.
Yamaha has been performing well in India. The company keeps launching new products to keep the interest of the bike lovers intact in the company and its products. The company is now planning to launch scooters in India. As of January 2010 the company was conducting feasibility test with regard to that. The product line is yet to be decided.
Yamaha India is working on expanding its manufacturing plant at Greater Noida. Currently the company has capacity of five lakh units per annum that it wants to increase to eight lakh units per annum by 2010. The company is doing so to meet the growing demands for its bikes. It would invest around Rs 800 crore in India in the coming years. Yamaha enjoyed great response at the recently concluded Auto Expo 2010 held in New Delhi.
In July 2009, Yamaha launched its bike new Fazer in India. The bike was the third two-wheeler on the same platform of FZ-16. Yamaha has also introduced in the Indian market a new variant of FZ-16 called FZ-S. The new Fazer has bigger rear tyre. The bike is known for its performance and design. Due to its performance Yamaha bikes have maintained their reputation in the Indian two-wheeler market.
The new Fazer is getting manufactured at the company's new manufacturing facility at Surajpur in Uttar Pradesh.
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